--- title: [Infographic] How to improve your email performance with passive candidates? description: One of the golden rules of Inbound Recruiting is to know how to deliver the right emails to passive candidates. This infographic shows you how to do it! image: https://inbound.lasuperagence.com/hubfs/Infographies/email%20aux%20bons%20candidats2-01.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # \[Infographic\] How to improve your email performance with passive candidates? Do you send the right email to the right candidate?  Identifying a candidate profile isn't the hardest part: being able to send them a **personalized message** that they'll want to respond to **is much more challenging** ! How can we improve this initial contact? **Here are 7 of the best practices on the subject summarized in an infographic** ! [![email aux bons candidats2-01.jpg](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/email%20aux%20bons%20candidats2-01.jpg?width=700&height=2301&name=email%20aux%20bons%20candidats2-01.jpg)](https://inbound.lasuperagence.com/hubfs/Infographies/email%20aux%20bons%20candidats2-01.jpg) ## 1 - Travaillez votre accroche  To achieve this, surprise, intrigue, be unpredictable, offbeat (and funny)! ## 2 - Understand the position you are offering When trying to get the attention of passive candidates, it's essential to understand what their job is. Ask an operational person what keywords to put in the email so the reader is **convinced it's coming from a real professional**. ## 3 - Evaluate your value proposition To determine your [Employee Value Proposition](https://inbound.lasuperagence.com/blog/employer-value-proposition-inbound-recruiting), survey your employees to understand what makes you different as an employer, for a specific position. This work is often conducted during [Candidate Persona](https://inbound.lasuperagence.com/blog/inbound-recruiting-comment-definir-un-candidate-persona) workshops but can be conducted independently. ## 4 - Think storytelling Think of the advertisements from your childhood: the ones you remember best **all told a story**. Just as there is more to a product than a list of features, your job offer cannot simply be presented as a sum of benefits. [![Cliquez pour télécharger la checklist Inbound Recruiting](https://no-cache.hubspot.com/cta/default/1753382/23e39d05-8238-4483-bf8b-b438b9b02176.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/23e39d05-8238-4483-bf8b-b438b9b02176) ## 5 - Focus on the future To make passive candidates dream, talk about the future! No need to dwell too much on the company's history, highlight **innovation**, the **quality** of the project and the **training** you offer. ## 6 - Introduce visual elements Now, we expect more from an email than just text, no matter how well written. To support your point, rely on **relevant images**, or even better, on **animated gifs**, which are always appreciated. Be careful to use them correctly, however, as these image formats have their own code! ## 7 - Embrace slow recruitment Maybe it's time to take your foot off the gas a bit when you're talking to candidates. You may need them now (or even yesterday!) but **nothing guarantees that they are in the same urgency**. Build a dialogue with them without rushing them in order to determine the right time to make a suitable offer. *Are you ready now to send the right email to your passive candidates?* Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie), [Candidate Persona](https://inbound.lasuperagence.com/en/blog-agency/tag/candidate-persona), [Expérience candidat](https://inbound.lasuperagence.com/en/blog-agency/tag/expérience-candidat), [Emailing](https://inbound.lasuperagence.com/en/blog-agency/tag/emailing) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-performance-emails-candidats-passifs) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)