Are you looking to generate more business through your website?

Using a inbound marketing agency seems like a good fit. 

Where to find it? How do you choose it? Should you settle for the closest near you, or choose the one that best suits your needs?

Here are 20 questions you should ask yourself to choose the right provider.

First step: does this agency fit your needs?

Generally, when you're looking for an agency, the first instinct you have is to go type in a few keywords into your search engine such as  "digital marketing agency" or "Inbound Marketing Provider" or "inbound recruiting agency" if you're looking for something more specific.

This type of query produces a list of the best referenced agencies, but not necessarily the closest or most suitable for your needs. 

From then on, it's a matter of you refining your search, for example by adding an element of geographic positioning (example: "Inbound Marketing Agency Montpellier") or business specialization (example: "Inbound Marketing Agency HR").

From this initial sorting, you will be led to ask yourself several questions:

What is theexperienceof the agency in the Inbound Marketing ? What is his expertise ? Most agencies have their own specialties (industry, food, media, etc.) For The Super Agency, it is the HR field. It is important to identify the one that will come closest to your expectations.

If an agency's specialization is not clear, it may not fully understand the issues related to your business;

Does the agency specialize in Inbound Marketing, or it do esiIs it part of a larger offer in digital solutions (website creation, social networks animation)? A specialized company is often better. Focusing on one area avoids dispersion and the expertise will be that much stronger.

Compare Inbound Marketing agencies to find the best one for your needs

How long have you been the agency proposes-t-Does it offer Inbound Marketing services? It is about being able to gauge the experience of a company. A younger company will (perhaps) be more up to date on new technologies, but an agency that has been in the market for longer will have more hindsight and be able to provide a better diagnosis of your project and adapt better to your needs.

How many Inbound projects has the agency worked on? Who are the clients of this agency? Clients are a very representative element of the quality of work of a digital marketing agency. If big brands and chains entrust their strategy to him, it probably means that there is an answer behind it. The quality of the clients is an indicator of choice against the competition.

Is it a partner of Hubspot ? This is without a doubt an added value. Being a Hubspot partner guarantees total reliability and a certified mastery of Inbound Marketing and sales . Hubspot is a complete solution to manage all its content, its social networks, landing pages, emailing, monitoring Marketing Automation, etc. in one platform. Many digital marketing professionals use it.

What is the size usual of the projects of the agency? What are its rates ? Depending on the size of your project, you should ask yourself these questions. The bigger the project the higher the rate will go and the more qualified the agency will need to be. Having an order of magnitude of the prices charged will allow you to adjust your budget and choose the best value.

How to be sure to choose the right agency ? You know "the adage of the worst-shod cobbler"? For an Inbound Marketing agency, it is totally false! The site of a true Inbound Marketing agency must demonstrate its own method. A poorly populated blog? Few or no white papers to download? Unattractive content? Beware! On the other hand, if you are seduced by the site's ability to offer you interesting things, you are certainly holding a good professional.

Step two: shortlist multiple agencies to get a more accurate technical perspective

After the first step, you will have a global view. The idea is to select 2 to 5 agencies to see what each one offers. Call the agencies to get in touch with the person in charge of the projects. This person will be the most able to study and advise you on your digital strategy.

The following questions will be interesting to see the positioning of each agency:

How often do the data Are they analyzed and transmitted ? When is it you for begin to see results from your Inbound Marketing campaign? In order to track a campaign, it is important to determine what period you are going to work on and what the results will be. In order to improve the impact of your content you need to be able to analyze it and make comparisons from one period to another. This way you will know how the company you might be working with works and proceeds.

How do they get your results ? What are their tools ; You should know that there are several tools for measuring the effectiveness of traffic, content and engagement. Ideally, your Inbound Marketing agency works with the leading tool Hubspot. This is currently, without question, the best way to get regular and accurate tracking.

Does the team regularly integrate new data from the data base?SEO (Search Engine Optimization)in its Inbound Marketing strategies? In your content strategy, the SEO is a tool of great importance. It's helpful for your agency to be up to date with best practices in order to be as visible as possible and be most effective.

What are the values and the philosophy of the company? When engaging in an Inbound Marketing project, it's important to work with people you trust. Be on the same wavelength as your contact. A good test: ask them for pre-sales advice. If they take the time to answer you well, it's a positive sign. On the other hand, if you feel a hint of annoyance due to the fact that this advice is not paid, you run the risk of working with "mercenaries".

How to define they  and measurent-they the ROI of their client ? Inbound marketing is a highly ROI-oriented methodology. This means that a specialized agency must be able to tell you after how long a campaign has been profitable and which KPIs to follow.

Talk to your future Inbound Marketing agency to make the right choice

Step three  meet with the team to solidify your agency choice

When you think you have found the right agency for your business, take a look at the following appointment with its leaders. It's helpful to get to know them and see if there's a rapport face-to-face before making your final decision. Ask for this as well:

Here evening mon contact person principal in the agency ? 

A How often Will we communicate? And through which channel?

What is the experience in Inbound Marketing of my interlocutors main ?

Would I have a direct access to CEO in case of a problem?

In conclusion, remember that the agency you choose will surely work with you over the long term to help you grow your business. Therefore, select a team that is efficient, involved and shares your values!