--- title: [Infographic] Why Content Marketing is essential to your business description: Why is content marketing essential to your business? Discover it by reading our infographic image: https://inbound.lasuperagence.com/hubfs/Infographies/tendances_Content_Marketing.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 28 September # \[Infographic\] Why Content Marketing is essential to your business Did you know that 87% of consumers use the content they find online to make their purchase decision? This simple number is sobering. It means that a business, in 2016, needs to be able to regularly publish[quality content](https://inbound.lasuperagence.com/blog/content-marketing-comment-produire-contenu-qualite) about itself and the products and services it offers. If you consider that your static pages are enough, you are definitely making a mistake.   Content should be conceived as a permanent flow, easily available through search engine searches and periodically relayed on [social-networks](https://inbound.lasuperagence.com/blog/quelle-est-linfluence-des-r%C3%A9seaux-sociaux-sur-votre-r%C3%A9f%C3%A9rencement). We made this infographic to highlight the numbers that show that [Content Marketing](https://inbound.lasuperagence.com/blog/6-exemples-de-r%C3%A9ussite-en-content-marketing-marques-us) is essential to your business. Do you think you're currently doing everything right to attract leads to your site through your content?   ![Content Marketing serves your business](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/tendances_Content_Marketing.png?width=698&name=tendances_Content_Marketing.png "Content Marketing serves your business")   If you have a content strategy in place and want to increase your conversion rate, download our free eBook "[24 tips to effectively generate leads](https://inbound.lasuperagence.com/24-astuces-generer-leads)" !   [![Call-to-action ebook 24 astuces](https://no-cache.hubspot.com/cta/default/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a)   Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie), [Lead generation](https://inbound.lasuperagence.com/en/blog-agency/tag/lead-generation), [Contenu de qualité](https://inbound.lasuperagence.com/en/blog-agency/tag/contenu-de-qualité), [Stratégie de contenu](https://inbound.lasuperagence.com/en/blog-agency/tag/stratégie-de-contenu) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/Funnel_recrutement.jpg)](https://inbound.lasuperagence.com/en/blog-agency/funnel-recrutement-infographie) ## [\[Infographic\] What is a recruitment funnel?](https://inbound.lasuperagence.com/en/blog-agency/funnel-recrutement-infographie) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-pourquoi-le-content-marketing-est-indispensable-a-votre-business) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)