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[Infographic] Why Content Marketing is essential to your business

Did you know that 87% of consumers use the content they find online to make their purchase decision?

This simple number is sobering. It means that a business, in 2016, needs to be able to regularly publishquality content about itself and the products and services it offers.

If you consider that your static pages are enough, you are definitely making a mistake.  

Content should be conceived as a permanent flow, easily available through search engine searches and periodically relayed on social-networks.

We made this infographic to highlight the numbers that show that Content Marketing is essential to your business.

Do you think you're currently doing everything right to attract leads to your site through your content?


Content Marketing serves your business


If you have a content strategy in place and want to increase your conversion rate, download our free eBook "24 tips to effectively generate leads" !


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Topics: Inbound Marketing, Content marketing, Infographie, Lead generation, Contenu de qualité, Stratégie de contenu