--- title: What is strategic sourcing? description: What is strategic sourcing and how can you integrate it into your HR organization? Mixing proactivity, planning and communication, strategic sourcing allows you to improve the quality of your recruitment process and contributes to your employer brand strategy. image: https://inbound.lasuperagence.com/hubfs/Visuels%20r%C3%A9utilisables/Sourcing%20strat%C3%A9gique%201.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # What is strategic sourcing? As the stakes related to [recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) (especially that of [highly sought-after talents](https://inbound.lasuperagence.com/blog/comment-attirer-talents-strategie-contenu)) become higher and higher for company decision makers, it is then necessary for HR sourcing to think carefully about its actions.   **Strategic sourcing,** that is, planning your tasks in anticipation of your future recruiting needs, helps meet this strategic need.  ## Strategic sourcing is more than a proactive approach Strategic sourcing offers a process in which **the approach to candidates** is **proactive**, i.e., it does not depend on the number of positions to be filled at any given time, but on the needs defined in the company's strategic plan. For this to be effective, it is essential for the strategic source to gather as much real-time **candidate prospect data** as possible (level of engagement with the employer brand, validation of qualifications, interactions with the career site, etc.). Or, while [83% of companies](https://beamery.com/academy/recruitment-marketing-2018) proactively set up their sourcing, only 46% of them know exactly how many candidates are in their [**talent pipeline**](https://inbound.lasuperagence.com/blog/pipeline-talents-recrutement-inbound-recruiting) ! ###### ![Strategic sourcing is based on your talent pipeline.](https://inbound.lasuperagence.com/hs-fs/hubfs/Visuels%20r%C3%A9utilisables/Sourcing%20strat%C3%A9gique%201.jpg?width=600&name=Sourcing%20strat%C3%A9gique%201.jpg) Strategic sourcing is directly linked to building a talent pipeline *How is that ?* Knowing how many candidates identify with you, are interested in your industry or the positions you might be offering is a **huge advantage** for your proactive actions. *So why deprive yourself of it ?* It may be a simple lag : in this case, recruiters may have begun to proactively source but have not yet implemented a robust process for **tracking** their potential candidates. If, on the other hand, it is not a mismatch, then it means that some companies have followed this trend of "**proactive sourcing** " without understanding the logic behind their actions. ## A definition of strategic sourcing Strategic sourcing is not just a trend, but a real value-add for recruiting teams. This is a departure from the active-candidate-oriented, actual-search approach by opening up to a continuous **talent-acquisition** approach, likely to capture both [**active and passive candidates**](https://inbound.lasuperagence.com/blog/what-content-attract-passive-candidates-inbound-recruiting). The words " proactive " and " strategic " are sometimes interchangeable in this context - although they differ technically. Strategic sourcing is, in this case, " **proactive** " but the term " **strategic** " refers to the long-term vision, taking into account the company's overall goals. Strategic sourcing is broken down into several actions : - Establish your employer brand's presence in the minds of targeted candidates, with an eye toward building a **lasting relationship** - Predict recruitment needs and identify the **key success factors** (KSFs) of your recruitment campaigns well in advance (1-3 years) - Target your **candidate-prospects** by relying on quality content and moving away from the quantitative " post and pray " - Provide critical information to your recruiting teams so they are always aware of updates to**[Candidate Personas](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-define-a-candidate-persona)** - Bring **market intelligence** to the rest of the recruiting organization - Improve the speed and efficiency of your sourcing by training it on legacy marketing approaches like **[inbound recruiting](https://inbound.lasuperagence.com/blog/inbound-recruiting-in-7-steps)** [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca) ## Why is strategic sourcing important ? Strategic sourcing cleverly combines predicting your needs, reducing risk, optimizing your operations, and improving the overall quality of your recruitment process. *Sweet music, isn't it ?* This method can help, for example, in creating a predictive calendar based on building your current **talent pipeline**. This allows HR teams to **predict** appointments, onboarding periods, training, projected workload, etc. . ## What is the place of strategic sourcing in the Human Resources organization ? The most successful HR departments organize themselves with a separate sourcing function, which occasionally works **in project mode** with the recruiting teams. ###### ![HR organization and strategic sourcing](https://inbound.lasuperagence.com/hs-fs/hubfs/Visuels%20r%C3%A9utilisables/Sourcing%20strat%C3%A9gique%202%20V3.jpg?width=600&name=Sourcing%20strat%C3%A9gique%202%20V3.jpg) The place of strategic sourcing in the HR organization This way, recruiting management can more easily distribute sourcing resources to recruiters (by job groups and geographies), employer brand teams and data processing teams. Thus, **recruiters** receive [qualified leads](https://inbound.lasuperagence.com/blog/generation-leads-site-carriere) from the specialized sources, benefiting from valuable information about the candidates. The **data processing teams**, who have a comprehensive understanding of the information and tools needed by the organization, work with the sources to create optimized processes for collecting candidate data, for example. In addition, strategic sourcing plays a particularly important role in **recruitment marketing**, with a view to strengthening your [**employer brand**](https://inbound.lasuperagence.com/blog/responding-to-employer-branding-inbound-recruiting). In effect, sources have their eyes everywhere: one of your competitor's LinkedIn campaign here, a recruiting event there - they can take note of all this information and pass it on to marketing teams, giving them a **competitive advantage** and a starting point for future Inbound campaigns (or not). This may not translate into more **leads per source** but it will contribute to the company's positioning, employer brand visibility and easier conversion of **candidate leads** quality over time.  ###### *Source : [https://blog.beamery.com/strategic-sourcing/](https://blog.beamery.com/strategic-sourcing/)* Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Pipeline de talents](https://inbound.lasuperagence.com/en/blog-agency/tag/pipeline-de-talents), [Sourcing](https://inbound.lasuperagence.com/en/blog-agency/tag/sourcing), [Sourcing stratégique](https://inbound.lasuperagence.com/en/blog-agency/tag/sourcing-stratégique) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/sourcing-strategique) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)