--- title: Quality content is not just for marketing your startup description: The intelligent exploitation of your content can be useful to all the departments of your startup, not only to Marketing! image: https://inbound.lasuperagence.com/hubfs/blog-files/documents.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 28 September # Quality content is not just for marketing your startup The [content](https://inbound.lasuperagence.com/blog/pourquoi-vous-devriez-vraiment-vous-interesser-au-content-marketing) is everywhere. This is the document that will help your sales department prepare for an important appointment, the memo from the HR department announcing an appointment or **technical information** for clients. How to make the most of it? Content produced by other departments doesn't usually get the same attention as content that comes from marketing. Yet this content is often just as important and deserves **the same rigor** in its writing. For example, a startup's pitch to prospective investors can be filled with errors and cause **loss of credibility**, money, and time. ![Your documents contain a lot of interesting content](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/documents.jpg?width=711&name=documents.jpg "Your documents contain a lot of interesting content") ######  Every piece of content should be written with the same care! ## Content is for selling The [quality content](https://inbound.lasuperagence.com/blog/35-super-idees-de-contenus-pour-attirer-des-leads) can be a tool that serves to support a sales team. To demonstrate this, let's take two scenarios: **Scenario A**: a salesperson calls you after finding your profile on Linkedin because he or she has qualified you as a [lead](https://inbound.lasuperagence.com/blog/35-super-idees-de-contenus-pour-attirer-des-leads). After starting with the usual greetings, he begins to explain the benefits of his product or service to you. He assures you that his offering will improve the performance of your business.  **Scenario B**: a salesperson sends you an email after noticing that you recently **downloaded an e-book** published by his company. In his email, he sends you a link to an article that might **address some of your issues**. He also sends you a case study featuring a startup similar to yours. You haven't had time to read the e-book but the article is informative and the case study is of interest to you. You **arrange a telephone meeting**. Your discussion begins by discussing the points raised in the article. [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) Which commercial offering do you think is most likely to appeal to you?   **Probably the B**, the one that puts your issues at the center of the dialogue and shows its knowledge of your industry through relevant content.   ![By using content correctly, your sales force increases its effectiveness](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/telephone-586266_1280.jpg?width=711&name=telephone-586266_1280.jpg "By using content correctly, your sales force increases its effectiveness") ###### By addressing their issues, your lead will thank you at the end of the phone interview. ## Content informs your public relations/press relations department Journalists, especially **high-tech and startup journalists**, are constantly approached by companies who want to show them how revolutionary their idea is and how it deserves to be mentioned in a media outlet. A contact is much more effective when accompanied by a [infographie](https://inbound.lasuperagence.com/blog/infographie-decouvrez-les-tendances-du-content-marketing-pour-2016) well constructed.The journalist knows how much this type of content is **appreciated on social networks**.  Also, when a startup pitches, it rarely thinks about [storytelling](https://inbound.lasuperagence.com/blog/storytelling-inbound-marketing), about how to tell its own story. > The presentation must have a hero, obstacles to overcome, a purpose and a moral to be easily transcribed by the reporter. On the technical side, it is also good to add **some statistics, quotes and a calendar of events**. This upstream work on the presentation greatly helps the journalist who will have few corrections to make.  ## The content helps your HR improve the quality of your recruitments  [The Quality content](https://inbound.lasuperagence.com/blog/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup) has the ability to appeal to potential candidates as well as reinforce the company culture for employees. It is essential to the implementation of a [Inbound Recruiting](https://inbound.lasuperagence.com/blog/linbound-marketing-pour-les-recruteurs-d%C3%A9couvrez-linbound-recruiting). [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca) In addition to being much more inventive, content is a [great recruitment tool](https://inbound.lasuperagence.com/blog/comment-attirer-talents-strategie-contenu)and costs a fraction of the price of ads posted on job boards. [Etsy](https://www.etsy.com/fr/), the site for selling personal creations and vintage items, has launched a blog, [Code as Craft](https://codeascraft.com/), that demonstrates **its cutting-edge** computer programming culture. This kind of information is valuable for a **highly sought after** engineer looking for a new challenge. Publishing **focused content** in the field of computer engineering allows you to target a specific audience. Thanks to virality and word of mouth, some startups manage to **go completely without traditional recruiting** to find their developers.  ## >The content is a support for your customer relations department Before content became **an essential tool** in corporate strategy, customer relations were essentially done through call centers that managed the flow of after-sales service. Today, **customer service is just as much online**, with extensive FAQs and blog posts on specific issues with each brand's product. In addition to being much more frugal, this solution avoids **sometimes certain customer frustrations** (waiting time on the phone, difficulty explaining problems or understanding the process)![Customer services relies on content as much as telemarketing to ensure after-sales](https://inbound.lasuperagence.com/hs-fs/hubfs/callcenter2.jpg?width=712&name=callcenter2.jpg "Customer services relies on content as much as telemarketing to ensure after-sales") Moreover, quality content allows you to maintain **Moreover, quality content allows you to maintain** with your customers, propose upsells or close renewals.  ## The Content improves your investor relations Whether you're looking to nurture your relationships with your investors or you're doing your first fundraiser, the size of the investment will depend on **the quality of your content**.   The absolute rule here is that your business plan (or any other summary plan for your investors) must be **both concise and interesting** in order to keep your interviewers' attention during the pitch. Content should primarily focus on **the value of the business** rather than selling the product or service.  Quality content **has never been reserved solely for marketing**.But it has unfortunately often been misused or of poor quality. It's high time that your startup gets on board and marks its difference!  Topics: [Startup](https://inbound.lasuperagence.com/en/blog-agency/tag/startup), [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/contenu-qualite-utile-marketing-startup) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)